As the Grand Ideas team sits spellbound in front of the 2012 London Olympics, we’re star-struck by gymnastic feats, swimming exploits and table tennis extraordinaire. (We still can’t quite get over the fact that Ping-Pong is an Olympic sport!) In between displays of athletic prowess, however, we can’t help noticing a recurring theme: promotional products.
Yes, that’s right: the Olympics is a hotbed of sporty branded items that promote individual athletes, teams, or the overall Games. Everyone wants an Olympic souvenir – and there are endless options to choose from.
For instance, here’s Gabby Douglas’s personal website, which offers a whole page full of “Gabby Gear” (posters, postcards and an assortment of T-shirts). For $10 extra, you can even get your poster autographed by the Flying Squirrel herself. http://gabrielledouglas.com/
While here we have an enormous array of Michael Phelps products, ranging from headphones to sports drinks to Speedos. http://coolspotters.com/athletes/michael-phelps/and/products
And for official Team USA gear, including everything from men’s, women’s and children’s apparel to luggage, mugs, flags, pins, blankets and auto accessories, you can’t beat the official Team USA Shop. http://www.teamusashop.com/
So what’s the takeaway? If nothing else, the appearance of promo products at the Olympics reminds us that promotional items are a GRAND way to get people even more excited about a brand, celebrity or event. Here at Grand Ideas, we truly go for the gold – our original, clever promotional concepts can bring your brand to a bigger audience than ever before. Step up your game. Your fans are waiting.